- Don't market anything under the banner ”Black Friday” – White Monday is the circular solution.
- Share posts on your social media with the hashtag #whitemonday on November 25th. Since all the participants follow the date, the impact is huge. Last year, the hashtag was exposed over 25 million times. See examples here: @whitemonday2019
- Follow these dates: We'll send out the official press release on Wednesday November 20th. The day after, from Thursday 21st of November the WM-buddies is allowed to go public with their participation and market their offers. Influencers are allowed to buzz about White Monday as much as they want.
- Discounts are only allowed if they're a 100% circular/sharing product or service.