The rules

  1. Don't market anything under the banner ”Black Friday” – White Monday is the circular solution.
  2. Share posts on your social media with the hashtag #whitemonday on November 25th. Since all the participants follow the date, the impact is huge. Last year, the hashtag was exposed over 25 million times. See examples here: @whitemonday2019
  3. Follow these dates: We'll send out the official press release on Wednesday November 20th. The day after, from Thursday 21st of November the WM-buddies is allowed to go public with their participation and market their offers. Influencers are allowed to buzz about White Monday as much as they want.
  4. Discounts are only allowed if they're a 100% circular/sharing product or service.

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